ABSTRACT
The COVID-19 pandemic, which is a global health emergency, has potentiality had a serious impact on students' mental health. An online cross-sectional survey design that included 534 senior year college students from South India revealed a significant and direct positive effect of the fear of a third wave of COVID-19 on academic anxiety which in turn showed a significant and direct positive effect on COVID-19 burnout. Academic anxiety was also found to mediate the relationship between the fear of a third wave of COVID-19 and subsequent cases of burnout. The study suggested measures to be taken by policy makers for the broader interest and wellbeing of student communities. Managerial implications, limitations and future studies were also examined in the paper.
La pandémie de COVID-19, qui est une urgence sanitaire mondiale, présente une potentialité d'impact sérieux sur la santé mentale des étudiants. Une enquête transversale en ligne qui comprenait 534 étudiants de dernière année de collège en Inde du sud a montré que la peur de la troisième vague de COVID-19 augmentait significativement l'anxiété scolaire qui à son tour augmentait le burn out lié au COVID- 19. Il a également été découvert que l'anxiété scolaire médiait la relation entre la peur d'une troisième vague de COVID-19 et les burn out ultérieurs. L'étude a suggéré des mesures à prendre par les décideurs politiques pour améliorer le bien-être des communautés étudiantes. Les implications managériales, les limites et les études futures ont également été examinées.
Subject(s)
COVID-19 , Schizophrenia , Humans , Schizophrenia/epidemiology , Schizophrenia/therapy , BibliometricsABSTRACT
The COVID-19 pandemic, which is a global health emergency, has potentiality had a serious impact on students’ mental health. An online cross-sectional survey design that included 534 senior year college students from South India revealed a significant and direct positive effect of the fear of a third wave of COVID-19 on academic anxiety which in turn showed a significant and direct positive effect on COVID-19 burnout. Academic anxiety was also found to mediate the relationship between the fear of a third wave of COVID-19 and subsequent cases of burnout. The study suggested measures to be taken by policy makers for the broader interest and wellbeing of student communities. Managerial implications, limitations and future studies were also examined in the paper.
ABSTRACT
Social marketing is a set of activities aimed at changing people's behavior for good. COVID-19 vaccine hesitancy is a significant concern in rural India. This article introduces a comprehensive social marketing plan to address this social issue among senior citizens of rural India. The model described in the study uses social marketing principles and practices such as environmental analysis, STP strategies, strategies for formulating behavioral objectives and goals, examining the barriers, benefits, competitions, and influential others, strategies for integrated marketing mix, evaluation and monitoring strategies, strategies for establishing budgets, raising funds and implementation plan. The plan's objective may help the professionals to develop an action plan to counter vaccine hesitancy.